New to the Spirits Shelf: Veterano now with free Lumumba winter mug on-pack

Osborne Veterano has a surprise in store for long drink fans and collectors this year: starting in October 2021, German importer Eggers & Franke will bring a modern Ritzenhoff winter mug for Lumumba and other delicious winter cocktails to German LEH stores as an encore promotion of the popular Spanish spirit for €11.99 (RRP).

New to the Spirits Shelf: Veterano now with free Lumumba winter mug on-pack
© Eggers & Franke GmbH
Source:  Company news

Winter mug from Ritzenhoff
This makes you want to go to the Christmas market and enjoy hot drinks on cold days. From October 2021, consumers will receive a high-quality winter tumbler from Ritzenhoff in matt black with every bottle of Veterano. Particularly valuable for fans: the legendary bull motif is emblazoned on the mug in high-contrast white, making the free gift a popular collector's item. The new branded winter mug appeals to a younger target group and is also a must-have for the numerous fans of the market leader in the "imported brandy" category.

Lumumba or Eggnog with Veterano
With its intensely harmonious taste and aromas of plums and grapes, Osborne Veterano enhances winter cocktails and adds a touch of Spanish fire to Lumumba and co. Served in the chic winter cup, the cocktail pleasure also becomes a winter highlight visually - whether by the fireplace, by the fire basket or at a winter barbecue with friends.

From October 2021, the 0.7-liter bottle with winter mug on-pack will be available in German stores - while stocks last. The shopper promotion will be supported by other sales-promoting measures such as eye-catching displays at the POS.

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