News - ABL Accra Brewery Limited, AB InBev Group

News - ABL Accra Brewery Limited, AB InBev Group

ABL Accra Brewery Limited, AB InBev Group


News - ABL Accra Brewery Limited, AB InBev Group

Newsgrafik #26609

SABMiller launches second cassava beer in Africa  (Company news)

- Launch in Ghana builds on success of Impala in Mozambique
- Expansion of SABMiller’s strategy to increase choice for low-income consumers

SABMiller plc (SAB.L) announces the launch of a cassava beer in Ghana. The beer will be brewed by SABMiller’s local subsidiary, Accra Brewery Limited (ABL), under the brand name ‘Eagle’. The launch builds on the success of the world’s first commercially-made cassava beer, Impala, which SABMiller unveiled in Mozambique 18 months ago.
Prior to Impala’s launch in Mozambique, cassava had never been used to brew beer on a commercial scale because of the logistical challenge of collecting the roots from smallholder farmers who are widely dispersed, along with its rapid deterioration immediately after harvesting. Cassava is a reliable source of starch across most of Africa, but it starts to degrade almost immediately after it is harvested, which, together with its high water content, makes it unsuitable for transporting over long distances.
Mark Bowman, Managing Director of SABMiller Africa, said: “Part of our strategy across Africa is to make high quality beer which is affordable for low-income consumers while simultaneously creating opportunities for smallholder farmers in our markets. The launch of Eagle in Ghana ticks both these boxes.
“Eagle is aimed at attracting low-income consumers away from illicit alcohol. This is a virtuous circle: smallholder cassava farmers have a guaranteed market for their crop, which is then used to make consistently high quality, affordable beer for consumers; and the government realises increased revenues as people trade up into formal, taxable alcohol consumption.”
Accra Brewery has partnered with DADTCO (Dutch Agricultural Development and Trading Company) Cassava Processing Ghana Limited, which has designed a mobile processing unit (AMPU) that travels to the cassava growing regions and processes the root in situ, preserving the integrity of the starch. SABMiller already works with DADTCO in Mozambique where the same technology is used. This initiative is part of SABMiller’s ‘Farming Better Futures’ programme. Within the first year, ABL expects to source the cassava from as many as 1,500 smallholder farmers.
Much of the cassava in Ghana is grown by subsistence farmers and there is an estimated 40% surplus each year partly because there is little opportunity for farmers to sell the produce in commercial markets. The launch of Eagle will provide an opportunity to turn locally grown cassava into a cash crop, allowing farmers to generate income whilst continuing to feed their families and, at the same time, reducing the crop’s surplus.
Eagle will be sold in 375ml bottles at a price point equal to 70% of mainstream lager. This is made possible by a reduced excise rate agreed with the Ghanaian government in recognition of the use of locally-sourced commodities and the long-term contribution that Eagle is expected to make to agricultural and economic development in the country.
(SABMiller plc)


Ghana: Accra Brewery may de-list from Ghana stock exchange in March 2011   (

Accra Brewery Limited (ABL) has hinted of plans to officially de-list from the Ghana stock exchange in March 2011, Citifm Online reported on January, 11.
The company had in 2010 announced its intention to de-list from the exchange but is yet to complete the process.
ABL has been struggling with poor market conditions as reflected in their results over the past few years.
Management of the company says the decision to delist is to enable a capitalization of the business.
In September 2010, minority share holders voted in favour of the company’s de-listing during its annual share holders meeting.
The move is expected to give the parent company, SABMiller a hundred percent stake in ABL.
Managing Director of ABL, Greg Metcalf said the de-listing will take place immediately a few bottlenecks are dealt with.
Mr. Metcalf said business will still go ahead after the de-listing takes place since the majority stakeholder will invest more capital to help the company pay some of its debt and remain in competition.


Ghana: Accra Brewery shareholders vote in favour of delisting from Ghana Stock Exchange   (

Majority shareholders of Accra Brewery Limited (ABL), one of the oldest manufacturing businesses in Ghana, have voted in favour of the company's proposal to delist from the Ghana Stock Exchange, Afrique en ligne cited a company statement on September, 9.
As a result, SABMiller Africa, the parent company of Overseas Breweries Limited (OBL), which is the majority shareholder of ABL, will be making an offer to the minority shareholders for and on behalf of OBL, for all of their outstanding ordinary shares in the company. This will provide an exit strategy for their shareholding.
The chairman of the company's board of directors, Dr Charles Mensa said: “ABL remains firmly committed to trading responsibly in Ghana and to contributing to the local economy and its people.
“The delisting of the company is not expected to impact on job security, day to day conduct of business and relationships with stakeholders such as employees, suppliers and customers.”
The managing director of ABL, Greg Metcalf, added that “this exercise when completed will enable the company to implement a much needed business recovery programme”.
Meanwhile, the Ghana Stock Exchange, acting under its automated trading system rules and with prior notification to Ghana Security and Exchange Commission, suspended trading in the shares of ABL on Tuesday.
ABL is one of the oldest non-traditional manufacturing businesses in Ghana brewing brands such as Club Beer, Castle Milk Stout, Stone Lager, Club Shandy, Vitamalt, Muscatella, which are produced and marketed from their site in Accra.

Last database update: 20.05.2019 17:21 © 2004-2019, Birkner GmbH & Co. KG