alwa with a new look - Fresh brand identity

The new mineral water labels stand out thanks to their full-surface, colorful design, which ensures increased attention at the point of sale and thus new buying impulses. "Our new labels are not only more eye-catching, they also embody alwa's fresh and vibrant brand identity, which is guaranteed to attract attention on the shelf. This change is designed to have a positive influence on consumers' purchasing decisions," explains Denise Kaufmann, Managing Partner of alwa Mineralbrunnen GmbH. The change is particularly striking for the naturelle mineral water variety, which is now a light blue instead of the previous pink. In addition, there is a new label design for the 0.75 l glass bottles, which gives alwa mineral water a dynamic and contemporary appearance.

With the new design, alwa not only wants to convince visually, but also clarify the strategic vision of social responsibility with the alwa foundation. “An important part of the relaunch was to make our alwa ”Glückszeit Mission" even clearer on the labels. Many consumers don't even know that there is a foundation behind our brand. This is a great opportunity to deepen the emotional connection to our brand and create new buying impulses," explains Denise Kaufmann. Around a quarter of the company shares are held by the alwa Foundation. With the profit distributed from every bottle sold and additional brand commitments, alwa supports hundreds of projects in the fields of sport, art, culture and education - wherever people can find and live out their individual passions and talents. "In this way, we create over 20 million hours of happiness every year. With every sale of an alwa product, we sustainably strengthen the future of our region and increase consumers' hours of happiness," says a delighted Denise Kaufmann. alwa is also focusing on renewal for the labels of its sweet products. The new design is fresher, more colorful and more modern in order to meet the requirements and wishes of consumers even better.

"We have also revised and optimized our range. The apple spritzer and redcurrant products have been rebranded and are now called ApfelGlück and BeerenGlück. These name changes underline our Glückszeit mission and reinforce the positive associations with our drinks," says Denise Kaufmann. In addition to the visual refreshment of the products, alwa has also adapted its website and the entire brand identity to the new label design. The label changeover for alwa mineral water containers will start in May. The changeover of alwa sweet products will follow in the course of the year.