Avery Dennison releases latest CleanFlakeTM label materials

With new adhesive technology and a best-in-class topcoat, CleanFlakeTM now helps more PET packages in more market segments complete the recycling process, with printability and performance equal to conventional label constructions

Avery Dennison releases latest CleanFlake™ label materials
© Avery Dennison Label and Packaging Materials Europe
Source:  Company news

What began as a breakthrough solution for PET plastic bottles can now make PET packages in a range of markets more recyclable: today Avery Dennison announced the latest iteration of its award-winning CleanFlakeTM filmic label materials, which are now suitable for PET packaging in food, home and personal care and other segments in addition to beverages.

“More than ever, CleanFlakeTM helps brands keep the promise of PET,” said Avery Dennison product manager Mariya Nedelcheva. “Companies that use PET packaging no longer have to choose between true recyclability and outstanding performance when it comes to their labels. We are closing the gap between CleanFlakeTM materials and conventional, general purpose label materials. For companies that care about recyclability, the question now is not why they would use CleanFlakeTM, but why they wouldn’t.”

First introduced in 2013, CleanFlakeTM technology solves a critical problem in PET plastic recycling by helping to ensure that a label’s adhesive stays with the label and not on the package, so that all label material fully detaches during the recycling process. The resulting washed PET flakes can then be recycled into new PET packaging. Flakes that are otherwise contaminated by conventional label materials must be downcycled or sent to landfills or incinerators.

Engineered for printability and performance
With a new proprietary adhesive, SR3011N, CleanFlakeTM materials look and perform like any other self-adhesive label material. An upgrade to a best-in-class topcoat provides outstanding printability, and CleanFlakeTM materials are designed to deliver fast, flawless application on high-speed labeling machines. CleanFlakeTM facestocks offer the same attractive, “no-label” look as comparable Avery Dennison materials.
Products in the CleanFlakeTM portfolio comply with Petcore guidelines for trays and are certified by Institut Cyclos-HTP. Endorsement by the European PET Bottle Platform (EPBP) is pending.

“We are proud to offer a solution that helps keep PET plastic containers out of the waste stream and helps to increase the global supply of rPET,” said Avery Dennison’s Mariya Nedelcheva. “Our CleanFlakeTM portfolio is one more way we’re helping to build a circular economy in Europe and around the world.”

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