A classic served in a new way: BACARDÍ® & Coca-Cola now ready-mixed in a can
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A touch of history, bottled in a ready-to-drink can: the cult long drink BACARDÍ® & Coca-Cola is now available in a practical ready-to-drink (RTD) format. The collaboration between the two iconic brands combines the light-hearted, aromatic white BACARDÍ rum with the refreshing notes of Coca-Cola. The result is the popular timeless pleasure that can now be enjoyed perfectly on the go in the new can format. The tradition of the mixed drink goes back more than a century. It all began in 1900 in a bar in Havana. There, the very first Cuba Libre was created with BACARDÍ rum, Coca-Cola and a splash of fresh lime. The long drink quickly gained worldwide popularity. To this day, this mix has retained its status as a classic.
A taste of tradition, always ready to be enjoyed
With the new ready-to-drink long drink, BACARDÍ® & Coca-Cola offer today's connoisseurs exactly what they want: Convenience, without compromising on quality. Whether at a party with friends, a music festival or a picnic: thanks to the premium ready-to-drink beverage, the delicious long drink can be enjoyed anytime and anywhere without any effort.
BACARDÍ & Coca-Cola are accompanying the product launch with their own campaign that celebrates the non-conformity of the target group. The accompanying claim “MIX IT TO YOUR MOMENT” encourages them to always be themselves and always show their authentic selves. Because in our fast-paced, digital world, this is becoming increasingly difficult.
“Our brand stands for bringing people together and creating refreshing moments of connection. The new ready-to-drink long drink from BACARDÍ® & Coca-Cola convinces with the classic, perfectly balanced taste that people love - ready-mixed and without compromising on quality,” says Evelyne De Leersnyder, Managing Director of Coca-Cola GmbH in Germany.
John Galvin, CEO of CCEP Germany, explains: “We are always looking for new ways to offer our customers more choice. The collaboration with BACARDÍ gives consumers a classic long drink experience and ensures a perfectly mixed Cuba Libre in a can - anywhere, anytime.”
“This ultimate cult combination is exactly what consumers want - great quality, convenience and the iconic taste of BACARDÍ® & Coca-Cola,” says Tjalling Simoons, BACARDÍ Brand Director for Europe. “Rum & Coke has been in the top 10 cocktails in our 'Bacardi Cocktail Trends Report' every year - a testament to its timelessness. Consumers love it just as much today as they did more than a century ago. There is simply no better combination.
BACARDÍ & Coca-Cola ARTD is more than just a drink - it's an experience. It's a sip of history, a tribute to two iconic brands and a chance for consumers to toast the 125th anniversary of a perfect union in a convenient format.
