Beer faces an uncertain future in the UK - Beer is becoming increasingly unpopular with young people

Only three in ten consumers aged 18 to 24 say they drink beer. This is according to a new YouGov survey commissioned by the Society of Independent Brewers (SIBA).

Young man with beer
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Of the 2,000 consumers surveyed, 49% said they had ever drunk beer, but this figure dropped to 30% in the 18-24 age group. Younger people favour spirits, wine and cider. The brewing industry needs to come up with something to make beer more attractive to young people.

Retail beer sales also fell by 2.8% in 2023 - this could indicate a new downward trend caused by the growth of the wellness and mindfulness movement or economic pressures.

The tendency to focus on quality rather than quantity offers good opportunities for premium craft beer compared to cheap beer from the supermarket.