New appointment in the on-trade business: Marcel Kühlem joins as Sales Director for the hospitality industry

“We are delighted that Marcel Kühlem is joining our team,” said Jens Stachowiak, Managing Director of Berentzen-Vivaris Vertriebs GmbH: “With his many years of sales experience in the catering sector and his extensive network, he will make a significant contribution to strengthening our market position in the long term, accelerating growth, and taking our cooperation with our partners to a new level.”

Kühlem was previously employed as Sales Director/Vice President Commercial at The Quality Group, whose brands include More Nutrition and ESN. Other stages in his professional career include Coca-Cola European Partners, Bionade GmbH, and fritz-kola GmbH.

“I am very much looking forward to my new responsibilities at Berentzen-Vivaris Vertriebs GmbH,” explains Marcel Kühlem, adding: “My aim is to position the Berentzen Group's products in a recognizable way in the catering industry and make them an experience for guests.”