BIONADE herbs special edition for species protection
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"You design our herbs, we donate to species conservation." With this appeal, the organic pioneer had been looking for a special label for the "Herbs" variety - and found it. The bottles with the winning design will soon be available everywhere where BIONADE Kräuter is on the shelf or on the drinks menu. Five cents from every bottle sold will go to the Biodiversity Foundation to help preserve endangered biodiversity.
She designed "her" label for the BIONADE Kräuter special edition with a lot of love. Countless hours went into the hand-drawn leaves, flowers and bees. Now Fenia Gabe stands proudly on the Bionade premises, where the first bottles were filled with her winning design a few days ago.
"When the jury sent my design to the finals, I was ecstatic. I can hardly believe that it also received the most votes on social media and that I am now actually holding the first BIONADE Kräuter bottle with my label in my hands," the 29-year-old was pleased to say.
Out of more than 400 entries and an exciting community voting at the BIONADE "Krautfunding", her design had conquered the top spot. In addition to an invitation to the first bottling, the Darmstadt native received a climate-friendly e-cargo bike plus a year's supply of the entire BIONADE variety. The latter was also awarded to the second to fifth places in the design competition.
From now on, the BIONADE Herbs Special Edition will be available in the market. "We donate 5 cents for each bottle sold to the Biodiversity Foundation," says Corinna Fuchs, Marketing Manager of Bionade GmbH. "We had already launched BIONADE special editions in previous years to invest a portion of the proceeds in the protection and preservation of biodiversity."