Bucking the trend: new construction instead of retreat

The German beer market declined by around six percent in 2025. The tense market situation is leading to closures, mergers, and takeovers in many places. The Riedenburger Brauhaus, on the other hand, is investing in the expansion of its own location. The organic brewery is currently constructing a comprehensive new building – the largest investment in the company's history and the most courageous step since the switch to organic production in 1994.

The new building is part of a long-term corporate strategy that Riedenburger has been pursuing for decades. It is based on 100 percent organic, craft beer specialties, regional value chains, a clear focus on non-alcoholic beers, and the goal of producing beer without fossil fuels. The new building creates the structural conditions for this.

This path was not taken at short notice, but developed over many years – and it is also bearing fruit in a challenging market environment. In the 2025 financial year, the Riedenburger Brauhaus achieved an increase in sales of around three percent, confirming the brewery's strategic direction.

“With the new building, we are creating the conditions for the medium and long-term growth of the brewery,” says Managing Director Maximilian Krieger. “Our goal is to create one of the most modern and sustainable breweries in Europe.”

A particular focus of the long-term corporate strategy is on non-alcoholic beers, which have become an important growth driver in recent years. Riedenburger Brauhaus is investing specifically in the further development of this segment, thereby strengthening its position in a market that is undergoing structural change.