BIONADE is already the market leader - even triple in premium, organic and glass lemonades. Resting on the trio? By no means! Instead, the organic pioneer has set itself new goals.
In the current business year, BIONADE is to increase its sales especially in the 0.5-litre returnable glass segment. Marketing manager Corinna Fuchs: "Whereas the popular 0.33-litre returnable glass bottle stands out for its quick consumption and, of course, as an ideal container for the catering trade, our large bottles cover new uses. They are perfect for stocking up at home and for sharing. At the same time, they are practical to take on the go thanks to their resealability. We still see a lot of room for improvement for our BIONADE in this area."
In order to increase awareness of the bulk pack, the organic pioneer is launching a campaign for its half-litre range with a wide reach for the first time. The motifs with striking slogans about "the big ones" from BIONADE can now be seen nationwide on large surfaces, full columns, mega lights and info screens - especially in the vicinity of supermarkets and directly at the POS.
Short, crisp spots on digital channels with an affinity to the target group (streaming formats, moving images, ad banners) also raise awareness for the most popular BIONADE classics and the three Mate varieties in 0.5-litre returnable glass, rounded off by social media activities. The campaign is supported by extensive sales activities and eye-catching single-bottle displays in beverage stores.
Corinna Fuchs: "Because we want to saddle up and grow, also with the XXL format of BIONADE. Because it's honestly good.