To sharpen the distinct personality of SIERRA Antiguo Plata and SIERRA Antiguo Añejo, the new look relies on a modified bottle shape that stands out on the shelf and is intended to highlight the high-quality production and allows better bottle handling. This makes SIERRA Antiguo perfect for a wide range of Tequila drinks.
The fruity flavor profile is highlighted by a "Sierra Antiguo 100% puro de Agave" embossing on the back of the bottle. The iconic sombrero in classy silver continues to adorn the bottle and is
complemented by elements about the production in the form of coins on the front of the bottle. Alongside the sombrero, the eye-catching hollow embossing on the front remains, providing a high-quality look and feel. The contemporary design is supplemented by a new front label, which has a cleaner look and puts the brand name in the foreground, underlined by a Mayan pyramid.