Brinkhoff’s Radler Naturtrüb 0.0 – Brinkhoff’s Expands Its Successful Radler Range
News General news
The beer from the Ruhr region continues its successful growth in the beer mix segment with a promising new product—Brinkhoff’s Radler Naturtrüb 0.0. In addition, Brinkhoff’s is packaging its already established Radler Naturtrüb with 2.0% ABV in the new 0.5-liter disposable can. Both new additions are aimed at a target group that values naturalness and flexible consumption options.
“Non-alcoholic beer mix drinks have been gaining importance for years, as consumers seek conscious enjoyment without compromising on taste,” says Marketing Manager Andreas Thielemann. “With the launch of our Brinkhoff’s Radler naturtrüb 0.0, we are responding to changing consumer behavior with a contemporary product that delights existing fans while also attracting new consumers who want to enjoy a completely alcohol-free beverage.”
Naturalness and taste—completely alcohol-free
Brinkhoff’s Radler naturtrüb 0.0 impresses with a blend of 50 percent Brinkhoff’s Alk.0.0frei and 50 percent zesty lemonade. This unique, completely alcohol-free beer mix, featuring a fresh citrus note and the authentic character of Brinkhoff’s Alk.0.0-free, is made from 100 percent natural ingredients and is vegan.
Enjoyment Anytime
Whether you’re working out, on your lunch break, or relaxing in your free time: Brinkhoff’s Radler naturtrüb 0.0 offers a completely alcohol-free experience whenever you want it. This new addition is being launched in a convenient 0.33-liter returnable bottle as a six-pack.
Into the can
At the same time, Brinkhoff’s is introducing its successfully growing Brinkhoff’s Radler naturtrüb with 2.0% ABV in a 0.5-liter non-returnable can. This trendy container offers hassle-free enjoyment, is easy to transport, shatterproof, and appeals to a young, mobile target group.
The half-liter can stands out clearly on the shelf thanks to its natural paper-like design and is ideal for festivals, concerts, away games for soccer fans, or spontaneous outdoor events.
Season kickoff in the region
Starting in calendar week 8/2026, the two new products will warm up for their first season and will be supported by a comprehensive marketing campaign at launch. The campaign for Brinkhoff’s Radler naturtrüb 0.0 includes radio spots, digital video ads, out-of-home measures, and targeted sampling campaigns at high-traffic locations such as bike paths, student events, concerts, and major festivals.
For the launch of Brinkhoff’s Radler naturtrüb in a can, eye-catching visual and audio presentations of the “moments of freshness” upon opening are planned for social media.
