Cardboard replaces plastic: the new KeelClipTM packaging for cans
News General news
Coca-Cola HBC now uses KeelClipTM cardboard packaging instead of plastic for its can multipacks, which will save 95 tonnes of plastic wrap per year. This is another important milestone in our commitment to reducing the amount of packaging material we use.
We are constantly working on reducing our ecological impact and the amount of packaging we use. New technologies allow us to continuously improve and expand our pioneering role when it comes to sustainability. The introduction of the new KeelClipTM packaging represents another important milestone in this journey.
Sustainable packaging for a world without waste
KeelClipTM is an innovative packaging solution made from cardboard and is used for cans. The light and practical cardboard solution is 100% recyclable. By using this new packaging, Coca-Cola HBC Switzerland will save 95 tonnes of plastic per year.
In addition, KeelClipTM is made using sustainable cardboard certified by the Forest Stewardship Council (FSC), ensuring environmentally and socially responsible production. The new cardboard packaging will enable us to reduce our CO2 emissions by 50% compared to plastic packaging.
"Even in these uncertain times, we are focusing on developing our commitment to sustainability even further. By offering a sustainable cardboard solution in the form of KeelClipTM, we support our customers directly and make a real contribution to reducing the amount of packaging material used. (Thomas Krennbauer, Country General Manager, Coca-Cola HBC Switzerland)
KeelClipTM packaging is in stores now
Along with Ireland, Northern Ireland and Austria, Coca-Cola HBC Switzerland is among the first European markets to introduce KeelClipTM. KeelClipTM is a new innovation on the Swiss market for non-alcoholic soft drinks. With this new product, we aim to further expand our pioneering role when it comes to sustainability.
The 330-milliliter Coca-Cola multipacks (Original and Zero) are now available with the innovative KeelClipTM packaging at leading retailers, Qwell and other customers. During the next few months, the cardboard packaging solution will also be introduced for further products.
"We are very proud to be one of the first markets in Europe to introduce the new KeelClipTM packaging. This change will eliminate a significant amount of packaging from our supply chain, which is very important for us as a company and for the environment that we operate in." (Ilia Tomassi, Country Supply Chain Manager, Coca-Cola HBC Switzerland)
