effect® presents the new flavored energy drink GAZOZ
News General news
The energy drink brand effect® is expanding its successful flavored energy range with a new, unmistakable taste: effect® GAZOZ. Developed in the MBG Group's Innovation Lab, the new drink combines the tangy citrus freshness of the Turkish cult drink Gazoz with the typical effect of effect® Energy and a floral note.
For almost 100 years, Gazoz has been an integral part of the food culture for generations - especially in combination with kebabs or Turkish street food. effect® has reinterpreted this iconic taste and mixed it with a good portion of energy. With 105.6 mg of caffeine per can, effect® GAZOZ provides the perfect boost for the whole day. The result: a taste that feels like a flashback and works like a kick-start.
"effect® GAZOZ awakens memories and creates new ones. The taste is familiar, the effect typical of effect®. That's what makes it unique," emphasizes Lena Stuckenbrock, Senior Brand Manager effect® Energy.
A taste that understands the scene - and moves
The demand for innovative flavored energy drinks is booming - and effect® delivers: effect® GAZOZ appeals to a self-confident, trend-savvy target group and is present exactly where urban culture is lived - at festivals, in clubs, at kiosks or on supermarket shelves.
“effect® GAZOZ is not a product of chance, it is based on market intuition, cultural understanding and a strong brand strategy,” explains Stuckenbrock. "The drink reflects what moves our community today: individuality, culture and conviction. This is energy as it should be today."
effect® gives GAZ! - Launch with maximum impact
For the market launch of effect® GAZOZ, the brand is focusing on an attention-grabbing communication campaign: over one million sampling cans, targeted creator collaborations and viral content on all channels ensure maximum visibility and community buzz - and make effect® GAZOZ an innovation in the portfolio.
effect® GAZOZ is now available in 330 ml cans and 24-pack trays - since mid-June in stores throughout Germany as well as online at Amazon and in the effect® online store.
