Feine Limo: EiszeitQuell expands successful premium lemonade range

EiszeitQuell is asserting itself as a regional brand in the premium lemonade segment. At the beginning of July, EiszeitQuell Feine Limo Orange Maracuja, the fifth variety, went on sale.

EiszeitQuell Feine Limo Orange Passionfruit
© Romina Mineralbrunnen GmbH
12.07.2023
Source:  Company news

The Reutlingen-based mineral water bottler continues to expand its range of juice-containing premium lemonades. Since the beginning of July, EiszeitQuell Feine Limo Orange Maracuja has added a new refreshingly fruity variety to the strong-selling range, which was the first regional brand among premium lemonades to be launched on the market in 2018.

"From day one, the range has shown a pleasing development. The move to penetrate a segment dominated by nationally listed brands has proven successful," emphasises Corinna Patroi, EiszeitQuell Product Manager. "Since 2019, EiszeitQuell Feine Limo has been among the top 3 best-selling branded lemonades in 0.5-litre PET containers in Baden-Württemberg." In 2022 alone, its sales increased by 25 per cent compared to the previous year.*

EiszeitQuell Feine Limo Orange Maracuja contains 15 percent fruit content. This gives it the full-bodied taste of fruity-fresh orange and sweet-sour passion fruit. The new launch complements the lemon, orange, pink grapefruit cranberry and blackcurrant varieties, which have a juicy taste. blackcurrant, which have a juice content of 10 to 20 percent. All Feine Limo variants contain neither artificial colours nor flavours.

Feine Limo Orange Maracuja is now available in 6 x 0.5 litre shrink packs. The RRP is 4.99 euros, plus deposit. As with all PET containers of the EiszeitQuell brand, it is 100 per cent recycled material.

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