Lemonade seduces Kölsch: Private brewery Gaffel launches naturally cloudy Gaffel Lemon .on the German market
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The Privatbrauerei Gaffel is launching Gaffel Lemon in Germany just in time for the spring season. Initially produced for the international market, the mixed beer drink quickly became a top seller and was then tested for national marketability.
Gaffel Lemon has two percent alcohol and consists of 40 percent Gaffel Kölsch and 60 percent naturally cloudy lemonade. It tastes refreshingly fruity and is pleasantly tangy. "We are responding to the desire of many consumers for light mixed beer beverages," says Thomas Deloy, Head of Marketing and PR. "In addition, regional brands and products are currently in high demand."
The naturally cloudy Lemon beer is offered in the trendy 0.5-liter can, which is 100% recyclable. Gaffel Lemon is best enjoyed iced with friends, on trips, at picnics or private occasions and celebrations.
In market research, there were excellent results and top scores in the taste and design categories. Gaffel Lemon is available from traditional retailers as single cans, in 24-can trays and on display pallets, as well as in the Gaffel online store.
