Henkell Freixenet launches large-scale summer promotion at PoS
News General news
Just in time for summer, Henkell Freixenet is launching a large-scale, cross-range PoS promotion that will be an eye-catcher at retail during the campaign period from May to August 2022. Five selected brands of the house are represented in the attention-grabbing promotion under the theme umbrella "Mix your summer": Mionetto, Söhnlein Brillant, Mangaroca Batida, Vodka Gorbachev and Ron Barceló. In addition, an attractive in-store raffle will be held in all participating stores, with the chance to win a high-quality ice cube machine from Klarstein.
Drink inspiration tempts customers to make impulse purchases
From sparkling wine to prosecco and spirits - this year's large-scale summer promotion by Henkell Freixenet offers shoppers plenty to discover: perfectly staged, selected sparkling wines and spirits ideal for mixing cool summer drinks are united under the cross-range theme umbrella "Mix dir deinen Sommer" ("Mix your summer").
But it's not just Söhnlein Brillant, Mionetto, Mangaroca Batida, Vodka Gorbatschow, or Ron Barceló that provide initial drink inspiration; the free recipe flyers also offer cocktail enthusiasts and spontaneous drinkers initial inspiration for the perfect occasion to use the products. The integrated QR codes on the recipe flyers take users directly to the recipe with video instructions on the Cocktails.de website, where they can also find many other delicious recipes to try out. Thus, the eye-catching secondary placement also directly invites to buy further cocktail ingredients and causes spontaneous impulse purchases.
Eye-catcher at the point of sale
The promotional set-up is impressive: The top sign attached to the bar system attracts particular attention, generating a high long-distance effect with an inviting image and the inscription "Mix dir deinen Sommer" ("Mix your summer"). Matching this is also the promotional ellipse, which provides additional stopping power for shoppers and also draws attention to the in-store raffle. During the promotion period, shoppers can fill out an entry card in participating stores from May to August 2022, drop it in the raffle box and, with a little luck, win a high-quality ice cube maker from Klarstein. The promotion is rounded off by a uniform pallet band that serves as an additional eye-catcher.
