New Managing Director for the Brand Business in Germany: Holger Sydow Joins the Berentzen Group

“We are pleased to have secured Holger Sydow, an experienced leader, for this key role,” explains Oliver Schwegmann, CEO of the Berentzen Group. Sydow brings extensive expertise in sales and brand management. Most recently, he worked at Budweiser Budvar Importgesellschaft mbH, where he has been responsible for sales strategy and its implementation as Managing Director of Sales since 2015. He had previously held a leadership role there as Sales Director from 2011 to 2014. “His profile is an excellent fit for our ambitions in the German brand business and thus for the guidelines of our BERENTZEN EVOLVE 2030 corporate strategy, with which we are specifically responding to changing consumer needs. Our goal is to further scale the branded business in Germany while simultaneously tapping into additional growth areas. With his sales and leadership experience, he will consistently drive this agenda forward,” said Schwegmann.

Sydow succeeds Jens Stachowiak, who will be leaving the Berentzen Group at the end of June to pursue new professional opportunities. “I would like to sincerely thank Jens Stachowiak for his dedication over the past years and wish him every success and all the best in his future endeavors,” Schwegmann concluded.