Karlsberg specialities range with strong design and new bottle

The Karlsberg Brewery in Homburg is now igniting the second stage of its product range redesign following the design refinement of the beer range in the spring. Just in time for summer - and thus for the gardening and barbecue season - the Karlsberg speciality portfolio now also has a contemporary and attractive appearance.

Karlsberg speciality beers now in the popular Euro bottle
Echt.Begeistert.Gebraut (Real.Enthusiastic.Brewed) - the Karlsberg Brewery's brand slogan also applies to the speciality beers brewed by the brewers of Homburg with inspiring taste and proven quality. There is now an exciting innovation in packaging and design: the Karlsberg Helles, Karlsberg Kellerbier and the Karlsberg Weizen range with Karlsberg Helles Natur Weizen, Karlsberg Dunkles Weizen and Karlsberg Helles Weizen Alkoholfrei are now presented exclusively in the attractive Euro bottle (0.5 litre), which is popular with consumers. Karlsberg Helles will also continue to be available in the 0.5-litre can.

New design underlines tradition of craft brewing in Homburg
The new appearance is rounded off with a design relaunch. The range features new labels with a subtle colour design on uncoated paper, the prominent barrel roller star and the wheat ears and hop cones depicted on the labels, which skilfully underline the tradition of the craft brewery in Homburg. The new appearance is accompanied by communicative measures in social media and at the point of sale.

"With this strong appearance, the Karlsberg specialities can no longer be overlooked on the beer shelves of the region and fully meet the expectations of consumers. At the same time, with the new design and the new bottle shape, we are creating a clear differentiation from the classic beer range," says Karlsberg marketing manager Andreas Oster.