Krombacher 0.0% Pils Now Fresh from the Tap – The New Tapping Experience
News General news
Lunchtime and in the mood for a freshly tapped beer—without any guilt? Krombacher makes it possible starting now. In response to the growing demand for non-alcoholic beer, the brewery is now launching Krombacher 0.0% Pils on tap. Previously available only in bottles and cans, the full beer flavor with zero alcohol is now also available fresh from the tap—perfect for your break, on the go, or any moment in between.
“We see it clearly: More and more people want to enjoy themselves more mindfully—and are choosing non-alcoholic options more often, especially in restaurants and bars,” says Manuel Schulz, Sales Director at Krombacher Gastronomie GmbH. “That’s exactly where we come in, and as one of the first breweries in Germany, we’re offering Krombacher 0.0% Pils on a larger scale, fresh on tap. This allows us to create new, naturally refreshing moments of enjoyment without alcohol—right there in the restaurant or at the bar.”
Krombacher 0.0% Pils on tap—Naturally refreshing, naturally everywhere
The product is initially launching in select restaurants and at the Arminia Bielefeld stadium bar: “Our Krombacher 0.0% Pils on tap impresses with its naturally refreshing, full-bodied taste, which is in no way inferior to a classic Pils—and it’s precisely this that makes for an alcohol-free moment of enjoyment on par with the real thing,” emphasizes Marc Hütwohl, a trained master brewer and beer sommelier at Krombacher Brewery.
The launch of Krombacher 0.0% on tap will be supported by targeted communication and activation campaigns. In addition to selected influencers and a radio campaign across North Rhine-Westphalia, these include surprise pop-up bars and sampling events in urban settings—for example, in places where you wouldn’t expect to find a freshly poured, non-alcoholic beer, such as at a car wash or a farmers’ market. This makes Krombacher 0.0% Pils on tap a natural part of everyday life.
With the introduction of Krombacher 0.0% Pils on tap in the foodservice sector, the Krombacher Brewery is making a national statement and positioning itself as an innovation leader in the non-alcoholic beer segment for mindful refreshment in everyday life.
