Malfy launches first limited edition in Germany

Malfy Gin - Inspired by the Italian Amalfi Coast
Immagina Malfy Rosa brings "La Dolce Vita" to the consumer. The glass bottle is decorated with modern, expressive brushstrokes. The design concept with bright colors and flowers reflects the aromas and flavors of the gin - an unmistakable taste filled with fresh grapefruit and citrus fruit aromas. Sun-ripened Sicilian pink grapefruits are grown in citrus groves on the Mediterranean coast. The limited edition is an invitation to the Italian Amalfi Coast - "If you imagine it, you can taste it."

Carlotta Colkin, Global Brand Director Malfy: "This is the first limited edition bottle we have ever created for Malfy. We are looking forward to the launch in Germany, UK, Denmark and Singapore. We are bringing the Malfy world exclusively to our consumers so that they can experience the perfect Italian moment of indulgence at the end of the year."

Malfy is also saying "Benvenuti" to the Immagina Malfy campaign for the launch of the limited edition. With an AR filter for Instagram and Snapchat, consumers can bring the vibrant lifestyle of the Italian Mediterranean coast into their homes. In addition, a QR code on the limited edition bottles creates a 360° experience.