Mio Mio presents new Green Mate Passionfruit flavor
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Vivaris Getränke GmbH & Co. KG, a subsidiary of Berentzen-Gruppe Aktiengesellschaft, is launching a limited edition product on the market: Mio Mio Green Mate Passionfruit. The new flavor is now available in stores in 0.33-liter cans and will be offered for a limited time from March to September 2026.
“We are delighted to present Green Mate Passionfruit, the first Mio Mio limited edition, and thus take another important step in our brand history,” explains Frederik Bergmann, Director of Corporate Marketing at the Berentzen Group, adding: “For the first time, we have created a Mio Mio variant that tastes significantly lighter than our other mate products.” This is made possible by the use of Green Mate: the leaves are not roasted, allowing gentle, fresh flavors to come to the fore. “However, the natural invigoration remains with 20 mg of caffeine per 100 ml,” Bergmann assures us. Combined with a fruity passion fruit aroma, this creates a light, summery refreshment.
The Green Mate leaves come from small farms in the Mata Atlântica region of Brazil. “With our first limited edition, we are pursuing a holistic approach,” explains Bergmann. In addition to focusing on responsible harvesting, Mio Mio is also supporting an educational institution in the Mata Atlântica region during the campaign period, which works with local young people on creative and sustainable projects.
New zero variant
At the beginning of the year, a new product was added to the Mio Mio range: Mio Mio Mate Ginger Zero is the sugar-free variant of the established Mio Mio Mate Ginger variety and is available in both 0.5l glass bottles and 0.33l cans. “The demand for sugar-free alternatives is growing steadily. We can also see this in our existing Zero range,” explains Tobias Wiesner, Managing Director at Berentzen-Vivaris Vertriebs GmbH.
With the new varieties, the Berentzen Group is further expanding the Mio Mio range in handy cans. Mio Mio Mate, Mio Mio Mate Zero, and Mio Mio Mate Ginger were already introduced in cans last year. “The cans have opened up new sales channels for us,” Wiesner continues. “We have succeeded in listing the cans nationally in drugstores, gas stations, and vending machines. With the limited edition and the new Zero variant, we are building on this successful market launch,” Wiesner concludes.
The implementation of limited editions is a component of the new corporate strategy “BERENTZEN EVOLVE 2030,” which the Berentzen Group presented in November 2025.
