Mo's - Straight outta Vorarlberg: Launch of new beverage brand

Mo's sets new accents - fresh, light and different. The Mohrenbrauerei's new brand is not a beer as usual - and therefore an exciting addition. From now on, “Hell Yeah!” is available in the feather-light lightweight glass bottle in Vorarlberg grocery stores - and, thanks to the online store, everywhere from summer. There is also individual streetwear and a different kind of brand ambassador in the form of Mo the marmot.

True to the motto “Straight outta Vorarlberg”, Mo's is bringing new momentum to the scene with new products and its own streetwear line. “Mo's stands for natural ingredients, regional production and an attitude to life that doesn't fit into any box, but does fit into a sustainable 0.33-liter returnable lightweight glass bottle,” announces Andreas Linder. It all starts with “Hell Yeah!” in the 8-pack in Vorarlberg grocery stores. The online store will follow in the summer with delivery directly to your doorstep - including regional streetwear.

Refreshment rethought
Mo's doesn't talk about beer, but about taste. “Yes, Mo's is a beer. But it's different. Deliberately without labels such as Keller, Pils, Spezial or IPA. No artificial frills - straight outta Vorarlberg,” says Linder. The Mohrenbrauerei wants to reach a new target group. “Mo's is for all those who had actually written off beer and now realize: it tastes like “a quarter to five with friends in the sun, like a Mo'ment that just fits”, says Linder.

Light refreshment for on the go
Mo's is not tapped. Refreshment comes in a bottle. “Many people don't want to tie themselves down, especially not to 20 bottles at once. That's why Mo's comes in a handy eight-pack,” reveals Linder. Natural ingredients ensure genuine refreshment - no frills, no additives, simply honest. Mo's is bottled in sustainable reusable lightweight glass bottles and the transportation routes are short - straight outta Vorarlberg applies here too.

Honest, natural and regional
Mo's combines everything that counts: Regionality, home, sustainability and consistency. Mo's is more than just a fresh bottle. Mo's is also a brand to wear. “With 'straight outta Vorarlberg', we show where we come from and what makes us special,” emphasizes Linder. Whether it's a shirt, hoodie, towel or cap: Mo's also works without a beer in your hand. The streetwear will be available in the store in Dornbirn from June.