New logo for Birkner's BEVERAGEWorld

Perhaps you have already noticed our new Birkner's BEVERAGEWorld logo. Because instead of dark green as before, the logo now comes in blue.

Birkner's BeverageWorld logo - marketing for the beverage industry
© Birkner GmbH & Co. KG
23.04.2021

Blue is a calm color that symbolizes contentment and harmony. Moreover, according to research by the British Newcastle University, blue is also the favorite color of most people in the world, as the color is perceived as positive everywhere.

The globe on the left side is also new - it symbolizes the internationality of our directory. Our marketing medium contains more than 20,000 companies from 200 countries. This, of course, is what the globe is meant to highlight.

Of course, we must not lose sight of what it is all about: the beverage industry. Beverages are writ large in our company. That's why we have also highlighted the word "BEVERAGE" in capital letters in our logo. So everyone knows: This is about the beverage industry. 

As your strong partner, we would like to be a marketing medium that links the beverage industry more closely worldwide. If you would also like to be a part of this, just take a look at our new bundles. Here you are guaranteed to find what you are looking for.

With this in mind: Welcome to Birkner's BEVERAGEWorld.