On target: Kuemmerling Cap Gun - Cult semi-sweet boosts sales with on-pack promotion
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Starting in April, Kuemmerling will be providing additional sales impetus with an eye-catching on-pack promotion. Shoppers will then receive a free cult cap gun with every 25-pack promotional cube of Kuemmerling Kräuterlikör and Kuemmerling Pfefferminz. The on-pack promotion is available in limited edition 48-count Chep display with eye-catching top sign and disruptor. The RRP of the 25-count promotional cube, each with a Cap Gun, is €12.99.
Kuemmerling makes sure that people have fun together. This is also the aim of the on-pack promotion with which the cult half bitter will present itself at the POS in the spring. Starting in April 2022, herbal fans at participating retailers will receive a free cap gun with every 25-count promotional cube of Kuemmerling Kräuterlikör and Kuemmerling Pfefferminz - while supplies last. "The 25-count cubes are a must-have for any social gathering. With the on-pack promotion, we are attracting even more attention and increasing impulse purchases," said Jan Rock, Global Head of Corporate Communications at Henkell Freixenet. "The Cap Gun is the ideal complement to the Kuemmerling cube and guarantees lots of fun - perfect for the next social evening."
The Kuemmerling Cap Gun can be used not only to open bottles, but also to shoot crown caps into the barrel at the touch of a button. The mechanism is very simple: open the bottle, aim at the trash can and fire!
The 25-count promotional cubes with Kuemmerling Herbal Liqueur and Cap Gun are available in a single-variety 48-count Chep display and in a mixed display with 30 cubes of Kuemmerling Herbal Liqueur and 18 cubes of Kuemmerling Peppermint. The RRP per 25-count promotional cube with free Cap Gun is 12.99 euros.
