Reh Kendermann expands Strandgut range with two sparkling varieties
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The Bingen-based winery Reh Kendermann is expanding the product range of its successful Strandgut line. In addition to the wine spritzers, the new Fruchtbrise (fruit breeze) is now available in two varieties that bring lightness and time out into everyday life: The Bitter Orange and Limoncello flavors offer cocktail enjoyment with natural fruit flavors, pleasant sweetness and low alcohol content - ready-mixed and perfect for on the go.
Just in time for the start of the season, a breath of fresh air is blowing through the drinks shelves. The Strandgut line from Reh Kendermann is now even more versatile: in addition to wine spritzers in white and rosé, there are two new flavors with a spritz character: Fruchtbrise. As a flavored wine-based cocktail in the style of a wine spritzer, Strandgut Fruchtbrise is available in the trendy Limoncello and Bitter Orange varieties.
Light in alcohol, full in flavor
With the expanded range, Reh Kendermann is following the trend towards refreshing mixed drinks with a moderate alcohol content: at less than six percent, the Strandgut Fruchtbrise has only a low alcohol content, while natural flavors ensure a taste that hits the nerve of the times. The handy size of the 0.275-liter bottle and the resealable screw-top cork make the Fruchtbrise spritzers ideal for on the go - whether on warm summer evenings, by the lake or in the garden.
“Strandgut stands for lightness, joie de vivre and a vacation feeling anytime, anywhere. With Fruchtbrise, we are continuing along this path - with new flavors and the usual relaxed feeling,” explains Alexandra Gabriel, Brand Manager at Reh Kendermann.
Marketing with a focus on target groups
Reh Kendermann is supporting the launch of Strandgut Fruchtbrise with eye-catching marketing measures. An influencer campaign with authentic voices from the lifestyle, travel, surfing and food sectors brings the Strandgut feeling directly to the target group. The communication is supported by targeted Instagram ads that further increase visibility. A special highlight: Strandgut is the official sponsor of the Surf World Cup on Sylt (29.07.-10.08.2025) and ensures real summer enjoyment with its presence on site serving drinks.
