RESIDENZ QUELLE MILD now also in glass

For years, more and more consumers have been turning to sustainable glass containers when buying mineral water, and here they prefer a mineral water with lower carbonation than medium. This is also the case with Bavaria's mineral water with the highest content of calcium and magnesium. "The introduction of the new glass pool bottle two years ago gave our brand a significant growth boost. By expanding the glass range to include the "Mild" variety, we want to provide further purchasing impetus in this well-growing segment," explains Florian Bauer, RESIDENZ QUELLE Product Manager, adding, "In doing so, we are combining two of the biggest current mineral water trends in one product: in addition to high-quality glass packaging, the desire of many consumers is moving toward mineral water with low carbonation, which is highly relevant, especially in our sporty and health-oriented target group."

RESIDENZ QUELLE MILD in the 0.75-liter GDB glass bottle will complement the existing glass range alongside "Spritzig," "Medium" and "Naturelle" from April. Until now, the mineral water, which is particularly gentle and digestible thanks to its extra-low carbonation, has only been available in 12 x 1.0-liter refillable PET bottles.

The retail launch is being supported by a high-quality advertising package and an effective social media campaign. The aim is not only to draw the attention of regular customers who are loyal to the brand and happy to have another alternative in returnable glass bottles to the new container variety. Rather, the aim is also to reach new buyers who attach importance to the aspects of glass, brand quality and regionality when buying mineral water and who are now reaching for RESIDENZ QUELLE for the first time thanks to the introduction of the "Mild" variety in glass.