RhönSprudel HollerGlück: Fresh happiness in glass

Regional products in returnable glass bottles continue to enjoy increasing popularity among consumers. This is also demonstrated by the direct juice spritzer RhönSprudel ApfelGlück in the 0.7 litre GDB glass bottle, which was launched in 2017. Consumers appreciate the enjoyment of pure nature of the naturally cloudy apple direct juice spritzer RhönSprudel ApfelGlück from local harvests. Following this trend, MineralBrunnen RhönSprudel is expanding its range to include an additional variety with the popular local elderberry. In RhönSprudel HollerGlück, naturally cloudy direct juice from local apples meets the delicate taste of elderberry blossom. Together with sparkling mineral water from the depths of the Rhön biosphere reserve, the result is a full-bodied and naturally fresh fruit delight. HollerGlück will be available from February 2022 in the 12 x 0.7 litre GDB returnable glass bottle, guaranteeing the best, unadulterated taste. "With RhönSprudel HollerGlück, on the one hand we are serving the continuing trend towards glass containers and, on the other, we are focusing on the very popular flavours of apple and elderflower, which many consumers love," explains Jürgen Bühler, Marketing Manager of MineralBrunnen RhönSprudel.

For the launch there is double HollerGlück

The launch of HollerGlück is accompanied by the popular RhönSprudel fruit spread addition campaign. When you buy a crate of ApfelGlück or HollerGlück, you get a jar of fruit spread with apple pieces and aromatic elderflower for free. Attention-grabbing apple tree-shaped crate plugs and crate tags arouse shoppers' desire for the additional fruit spread, which is not available for purchase. The RhönSprudel addition promotion "Pick your happiness in a glass" is placed in participating markets of the beverage wholesale and food retail trade and is valid while stocks last.