Schweppes with a new look – more modern, iconic, and unmistakable
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Since 1783, Schweppes has been transforming the ordinary into the extraordinary. With the invention of carbonated water, the brand brought a touch of something extra to everyday life and continues to shape beverage culture to this day. Now, the icon among bitter drinks is showing how tradition and modernity go hand in hand: Schweppes is getting a new look – more modern, unmistakable, and with a clear connection to its own history.
More visibility, more personality
Bigger, more modern, clearer: at the heart of the new design are the modernized Schweppes logo, the powerful brand color yellow, and a new label shape on the 1.25-liter EW PET and the iconic 0.2-liter MW Alice bottle – inspired by the historic Schweppes logo. All other packaging also features a revamped look, adapted with fresh design solutions.
"Schweppes has been an icon for over 240 years and continues to set standards in the category today. With the new look, we are making the brand even more visible – both on the shelf and in the hospitality industry. We are strengthening Schweppes' premium positioning and modernity while remaining true to our claim of making everyday life that little bit extra special with Schweppes," explains Ralph Zimmerer, Managing Director of Marketing at the Krombacher Group (trademark owner of Schweppes for Germany/Austria).
The relaunch draws on Schweppes' long tradition and translates it into a contemporary design. It highlights what has always distinguished the brand: turning everyday moments into something special. This transformation is now also reflected in the design: from the dynamic bubbles and the new label shape to the modern look at all touchpoints. “In this way, we are consistently continuing the iconic Schweppes brand and its history: giving everyday life that certain something extra with particularly fine bubbles and long-lasting carbonation,” says Tobias Liesenfeld, Head of Marketing at Schweppes Germany.
Creative implementation with strong partners
The new brand design was developed in collaboration with the brand building agency ROMAN KLIS. Christoph Tratberger, Executive Creative Director, explains: “Our mission was to leverage the brand's growth potential beyond the filler or bitter segment with a strong, iconic brand design and consistency across all touchpoints. Based on the Schweppes brand essence ‘Turning life from flat to fizzy,’ we have jointly succeeded in translating the transformative moment of this beloved brand into a design that inspires current and new target groups alike.”
GFA Marketing Intelligence Siegen was responsible for transferring the new design to the entire product range.
Rollout in Germany and Austria
The relaunch covers all varieties and packaging in Germany and Austria. The first products with the new look are already on sale and will be introduced gradually. The majority of the range will be visible by the beginning of November.
The new brand identity is just a taste of what is to come. From November, Schweppes will also be setting new trends in communication: loud, confident, and with that certain something extra that you expect from Schweppes.
