UK: Damm launching gluten-free Daura 0.0% beer in the UK
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Barcelona-founded brewer Damm, celebrating its 150th anniversary, is launching gluten-free Daura 0.0% in the UK following demand; with an initial, exclusive launch in Tesco, the Bar Magazine reported on April 28.
Daura has long been recognised as a trusted choice, being the most award-winning gluten-free lager in the world for preserving both body and taste. Daura 0.0% offers this same flavour and character in a non-alcoholic beer with certified gluten-free status – a combination that is scarce in the UK market.
Consumption of products without gluten has been growing alongside the call for a premium, alcohol-free beer to support moderation. With Daura 0.0%, those with an intolerance or opting to avoid gluten have a trusted alcohol-free brand associated with the critically acclaimed Daura.
Luke White, Damm UK Managing Director explains: “We know from consumer insight that there is demand for beers that work for people managing dietary requirements as well as those moderating their alcohol intake. Daura 0.0% brings a world-class, certified gluten-free lager that is the most awarded gluten-free beer to the alcohol-free offering for the first time. We’re delighted to be launching it exclusively with Tesco, a partner that shares our passion for these niches.”
Was Daura 0,0 % von anderen Produkten unterscheidet, ist sein Brauverfahren. Anstatt glutenhaltiges Getreide durch Alternativen zu ersetzen, haben die Braumeister von Damm ein firmeneigenes enzymatisches Verfahren entwickelt: die enzymatische Hydrolyse und Proteinausfällung. Dabei wird die Molekülkette des Glutens aufgespalten, während der Charakter des Bieres erhalten bleibt. Der Alkohol wird anschließend durch eine fortschrittliche Vakuumdestillation schonend entfernt.
Zunächst wird Daura 0,0 % exklusiv bei Tesco in 4er-Packungen à 330 ml erhältlich sein. Anschließend wird es weiter auf den Markt gebracht.
