UK: No and low alcohol beer now growing faster than any other beer type in the UK, Tesco says

At Tesco demand for no and low beer has rocketed by nearly 40 per cent in the last two years helped by the introduction of dedicated brands such as Lucky Saint, Athletic Brewing and Days 0%.

Notably, it’s not just the annual Dry January campaign that is inspiring healthier drinking, with Tesco recording its highest ever Christmas week demand for no and low beer as sales soared by 43 per cent on the previous year.

The supermarket also reports a new shopping pattern emerging with no and low beer drinkers switching to buying larger pack sizes rather than single cans or bottles, as a result of more confidence in the quality now available.