“More Than You Think”: Valensina Celebrates 60 Years of Fruit Delight

For 60 years, Valensina has stood for fruit delight and sunny moments of enjoyment. In 2026, the brand will celebrate its major anniversary and is using this special occasion to show just how much Valensina has to offer today. Under the motto “More than you think,” the brand is putting its full diversity in the spotlight, presenting itself with fresh ideas and a modern look while remaining true to the values Valensina has stood for since 1966: quality, taste, reliability, and fruit expertise.

What once began with (orange) juice is now a versatile brand world for many small and big moments of enjoyment in everyday life. In addition to classic fruit juices, fresh-squeezed juices, nectars, and mild varieties, the range now also includes spritzers, lemonades, iced teas, and functional beverages. In this anniversary year, Valensina is demonstrating that the brand is now more than ever a fruity companion for the whole family—and far more than just juice.

Valensina: A trusted companion for generations
“For 60 years, Valensina has stood for moments of fruity enjoyment and has been a trusted companion for many people across generations. We would like to use this anniversary to say thank you. Thank you to all our customers who have made Valensina the brand it is today,” says Tino Mocken, Managing Director of the Valensina Group.

“At the same time, we want to show just how diverse Valensina is today. We’re combining our roots with new ideas and inviting people to rediscover the brand in this anniversary year,” adds Marvin Mettelsiefen, Head of Sales and Marketing at Valensina. The anniversary will be accompanied by special promotions such as limited-edition bottles, a sweepstakes, social media activities, and appearances at events.

Joshua Kimmich partners with Valensina during the anniversary year
Valensina is supported during the anniversary year by brand ambassador Joshua Kimmich, who is also involved in the campaign and has already collaborated with Valensina to develop the Spor+ electrolyte drinks. The partnership is based on shared values such as professionalism, continuity, a commitment to excellence, curiosity, and openness. The focus is deliberately not on the professional athlete, but on the family man with a social commitment—a role that Valensina supports.

A brand with a history—and a passion for the future
With this anniversary, Valensina connects the past and the future: 60 years of brand history meet new inspiration, a modern image, and a clear message to everyone who has known Valensina for years or is just discovering it: There’s more to Valensina than many people realize.