Valensina Celebrates 60 Years with a New Look—Sunny Fruit Moments in New Packaging—For Everyone Who Wants to Taste Freedom
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60 years of Valensina—that means 60 years of fruit enjoyment, sunny joie de vivre, and little moments of pleasure in everyday life. To mark the anniversary, the brand is giving its popular fruit juice and nectar lineup a makeover: Starting in August, the Valensina classics will hit the shelves with a new design. The modernized look whets the appetite for summer in a glass and visually captures the essence of the Valensina taste: “For everyone who wants to taste freedom—intense, fruity, sunny.”
In its anniversary year, Valensina has plenty of new offerings: the new Spor+ electrolyte drinks, Joshua Kimmich as brand ambassador, and now a new design for the popular Valensina juices and nectars. The new look emphasizes even more strongly what Valensina has stood for for decades: intense fruitiness, enjoyment, and a positive outlook on life full of energy and adventure. Modern typefaces, appetizing fruit illustrations, and a varied color palette ensure that everyone will be able to find their favorite variety even faster in the future.
A Fresh Look, a Familiar Taste
Whether for breakfast, as a fruity snack between meals, or as a base for cocktails and mocktails: With its new look, Valensina whets your appetite for a little taste of summer right on the shelf. But even though the packaging has changed quite a bit, everything—from the recipe to the taste—remains just as delicious as ever. Since 1966, the brand has stood for authentic fruit enjoyment, and the new look doesn’t change that.
“For 60 years, Valensina has stood for sunny fruit enjoyment. With the new design, we’re showcasing this zest for life in an even more modern, clear, and fresh way—while remaining exactly what our customers value about Valensina: reliable, fruity, and authentic,” says Marvin Mettelsiefen, Head of Sales and Marketing at the Valensina Group.
