Berry! Absolut expands its flavour range with Absolut Wild Berri

Absolut Vodka is expanding its diverse flavour range in March with another flavour: Absolut Wild Berri. The taste of freshly picked wild strawberries, refined with notes of wild blueberries and blackberries, creates a complex and berry flavour profile. The new flavour, which is available both off-trade and in e-commerce, is based exclusively on natural flavours, has no added sugar and an alcohol content of 38%.

Absolut Vodka expands its flavour range with Absolut Wild Berri
© Pernod Ricard Deutschland GmbH
Source:  Company news

Born to Mix: high-quality flavour portfolio

Absolut Wild Berri is part of Absolut's vision for the future of driving and shaping innovation in the vodka sector. Produced in the southern Swedish town of Åhus, the vodka offers consumers a variety of flavours as the basis for perfect drinks and exceptional cocktails. The latest addition to the range, Wild Berri, has a naturally sweet flavour. Combined with a spicy note, the result is a unique vodka that is convincing both neat and in cocktails.

Clémence Kurtz, Head of Brand Management Pernod Ricard Germany: "Whether as a cocktail or mixed drink, we know that our consumers favour diverse, fresh and fruity flavours. Absolut Wild Berri meets consumers' tastes and perfectly complements our flavour portfolio."

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