Change at the Berentzen Group – Benjamin Kulemann Takes Over as Sales Director On Trade

“We are very pleased that Benjamin Kulemann is taking on the role of Sales Director On Trade. Thanks to his many years of experience in the beverage industry, he is very familiar with the requirements and decision-making processes in the hospitality sector,” explains Oliver Schwegmann, CEO of the Berentzen Group, adding: “He also already knows our company and its team very well. This puts him in an excellent position to consistently further develop our collaboration with our partners and achieve sustainable growth in this business segment.”

Kulemann has been part of the Berentzen Group since August 2025 and previously served as Key Account Manager in the On-Trade division. Prior to that, he was employed at Kundenbinder GmbH, where he worked on behalf of the Berentzen Group. Other stops in his professional career include Tradediction GmbH, Getränke Meyer GmbH, and Marien Getränke GmbH, among others.

“I’m really looking forward to my new responsibilities,” says Benjamin Kulemann, adding, “We have ambitious goals, which I’ve already been pursuing intensively in my previous role. Our brands and products also offer great potential for the foodservice industry. I’ll work with the team to unlock this potential in order to further expand and sustainably strengthen our presence.”