Together with other measures, the new employer branding concept, which is entitled Together for more joie de vivre, is communicated both internally and externally.
"In today's world with an increasing shortage of skilled workers, it is becoming more and more important to present oneself as an attractive employer and to show how everyday working life and cooperation within the company are structured," explains Ute Verholen, Head of Human Resources at the Berentzen Group, and continues: "Many people don't even know how broadly positioned the Berentzen Group is today: around 500 colleagues work in a wide range of professions at five locations for three business units. In order to make this tangible for potential new employees, we have launched this video campaign. Together we work for more joie de vivre - this concept behind our employer branding with our corporate values, competences and guidelines is authentically conveyed in the films." The protagonists provide insights into their respective jobs in the group of companies - whether as marketing managers, plant managers, sales representatives, event managers or product developers.
In addition to the new videos as a central element, all materials used by the Berentzen Group to present itself as an employer - from job advertisements and brochures to trade fair presentations - were also revised as part of the new employer branding. "In addition to the external presentation, the internal effect also plays an important role in employer branding. Therefore, we have also implemented the concept in our internal communication accordingly and will always create occasions in which we can also live and express our motto "Together for more joie de vivre", Verholen concludes.