Lichtenauer puts FRESH & Fruity Range in the spotlight
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This summer, the Lichtenauer brand is drawing consumers' attention to its FRESH & Fruity range. The “FRESH & CASH” cashback campaign provides a targeted incentive to (re)discover the nine fruity flavors of the FRESH & Fruity Range. It is intended to motivate consumers to try out the variety of flavors - even to reach for a flavor that has not yet landed in their shopping cart. The mechanics of the promotion are simple and easy to learn: in July and August, consumers receive a refund of up to 3 euros when they buy three promotional products. To do so, they upload their receipt to the website www.lichtenauer.de/cashback.
"The FRESH & Fruity products are very popular with our consumers and an important growth driver for the Lichtenauer brand. With the cashback campaign this summer, we want to specifically promote trial and impulse purchases in order to attract new customers and get existing fans excited about new varieties," says Claudia Meincke, Head of Marketing at Lichtenauer Mineralquellen GmbH. “It is particularly worth trying the recently launched strawberry and apple flavors.” The cashback campaign applies to all nine FRESH & Fruity varieties in 1.5 liter non-returnable PET and PET cycle containers.
To ensure high visibility at the POS, Lichtenauer is providing retailers with an eye-catching promotional package - for both pallet and single-bottle placements. In addition, 1.5 million promotional labels on the three best-selling varieties (FRESH & Fruity peach, raspberry and orange-melon) will make the campaign visible directly on the product. The Saxon fountain brand is also promoting the campaign via its own social media channels.
