Cognac and Brandy: The Fascinating History of "German Cognac"

From "German Cognac" to Weinbrand (brandy)

At the end of the 19th century, German distilleries began producing brandy based on the French model. One of the pioneers was Hugo Asbach, who founded an "Export Company for German Cognac" in Rüdesheim am Rhein in 1892. The spirit was initially marketed as "Rüdesheimer Cognac".

In 1907, Asbach registered the term "Weinbrand" as the German designation for Cognac. However, after World War I, the Treaty of Versailles prohibited German producers from using the term Cognac. As a result, Weinbrand became established as a separate spirit category in Germany.

Asbach Uralt Becomes a Cult Brand

Over the following decades, the Asbach Uralt brand developed into Germany's most well-known brandy brand. Advertising messages such as "In Asbach Uralt lies the spirit of wine" shaped the brand identity. The company also set trends with innovations such as the Asbach praline with Weinbrand filling.

To this day, Asbach Uralt is deeply rooted in German drinking culture. The brand name is even used colloquially as a synonym for "ancient" (uralt means "very old"). Since 2002, the brand has belonged to Semper idem Underberg AG.

Popular Mixed Drinks with Weinbrand

In Germany, Weinbrand is often enjoyed neat but is also the basis for popular mixed drinks:

• Futschi: Brandy and cola in a 1:3 ratio, regionally also known as Peng, Rüscherl, or Oschi. Available ready-mixed as Asbach Cola.
• Rüdesheimer Kaffee: Hot coffee with Asbach Uralt and whipped cream, invented in Rüdesheim in 1957.

Cognac and Weinbrand look back on a long tradition. What was once "German Cognac" has become a distinct spirit category with an unmistakable character. Whether enjoyed neat or in mixed drinks - Weinbrand has established itself as a classic in German drinking culture.