Design relaunch for Cardenal Mendoza Clásico

The mahogany-brown premium brandy Cardenal Mendoza Clásico is getting a modern upgrade just in time for the start of the year. Not only the capsule and the label shine in a new look, but also the new bottle shape will provide a visual highlight on the spirits shelf in the future. The traditional wax seal remains intact even with the new equipment and continues to carry the unique quality of Brandy de Jerez to the outside world. The relaunch will be accompanied by blogger collaborations in the indulgence and cigar sectors as well as wide-reaching communication measures on social media.

Design relaunch for Cardenal Mendoza Clásico
© Henkell Freixenet, Design relaunch for Cardenal Mendoza Clásico
18.01.2021
Source:  Company news

Cardenal Mendoza is an expressive Brandy de Jerez with noticeable maturity and a lasting finish. Particularly characteristic of Cardenal Mendoza Clásico is the full-bodied, smooth sweetness marked by oak and sherry tones. A hint of the years of aging in former sherry casks is also hidden in the new bottle shape of Cardenal Mendoza Clásico, which suggests the shape of a barrel. The unmistakable mahogany tone of the Brandy de Jerez, which is aged for an average of 15 years, can now be seen even more clearly thanks to the switch to white glass and the wide indentation of the bottle base. The golden inscription "CLASICO" on the burgundy capsule clearly distinguishes the product name from the Cardenal Mendoza Carta Real, which is aged for about 25 years. While the curved shape of the front label gives way to a straight-line design, the colorful ornaments remain. The gift box will also match the new label in the future - the colorful label shines on the light beige of the packaging and underlines the expressive taste of the classic with a lightness. Traditional craftsmanship, combined with the highest quality and value, are still reflected in the stylishly embossed wax seal at the end of the bottle neck.

"The pleasure combinations of brandy with cocktails, chocolate or cigars are delighting an ever-growing target group. With the new design of Cardenal Mendoza Clásico, we are appealing to the younger target group in particular. It is a real eye-catcher in any setting," says Jan Rock, Global Head of Corporate Communications at Henkell Freixenet.

You might also be interested in


 

Selected Topnews from the beverage industry