hohes C expands breakfast portfolio with “Mild ACE”
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Health remains one of the key growth drivers in the FMCG market: with growth of 12.9%, it continues to be one of the industry's megatrends. hohes C, Germany's leading health brand, is responding to this development with a targeted innovation and expanding its portfolio with hohes C “Mild ACE” . The juice is available now and is making a clear impact on breakfast shelves.
hohes C “Mild ACE” is the only ACE juice in the 100% juice segment, giving it a clear USP in stores. It was developed specifically for the morning. Its mildly fruity flavor profile and balanced recipe of apple, carrot, grape, mango, and tangerine make it particularly easy to digest and ideal for daily breakfast. Just one glass (250 ml) covers 60% of the daily requirement of vitamin A, 100% of vitamin C, and 38% of vitamin E. The vitamin A contained in the juice is in the form of provitamin A—a precursor that the body converts into vitamin A itself.
High C “Mild ACE” combines vitamins A and C to support the immune system and vitamins C and E to protect cells from oxidative stress in a vitamin combination tailored to your needs – mild, with no added sugar and made from 100% juice.
"With Mild ACE, we are creating a product that perfectly reflects the needs of today's consumers: a natural and healthy 100% juice that is perfect for every morning. As the only ACE product in the 100% juice segment, we are sending a clear signal for taste and quality with the full vitamin power of hohes C," says Sören Bohnsack, International Senior Brand Manager at hohes C.
