A CLASSIC BECOMES A SUMMER HIT: BAILEYS COLADA

With the Limited Edition Baileys Colada, DIAGEO presents enjoyment experiences that evoke real holiday feelings at home.

A CLASSIC BECOMES A SUMMER HIT - BAILEYS COLADA
© Diageo Germany GmbH
18.07.2022
Source:  Company news

DIAGEO, one of the world's most successful spirits companies, already has the recipe for success ready for the trade next summer: Baileys Colada. The tropically delicious treat made from Baileys Original Irish Cream combined with the taste of juicy pineapple and exotic coconut could become one of the most sought-after drinks as early as mid-May 2022; by the garden pool, on the terrace or at a social evening with friends.

When an original from Ireland gets a taste of the Caribbean
Baileys Original Irish Cream has created a real classic with the finest Irish whiskey and delicious cream; but when creamy coconut meets sweet pineapple, success with consumers is almost certain - after all, coconut is one of the 10 most popular flavours in confectionery and ice cream and "Piña Colada" is one of the most popular fruity cocktail variations. But the prediction of a sunny sales summer has two more good reasons: Baileys is the leading liqueur brand in Germany and Austria and liqueurs with exotic fruit blends grow especially in the summer months.

Everybody's Sweetie: a popular treat at the most popular time of year
In Germany and Austria, summer is by far the most popular season for 50% of consumers. The trendy taste of coconut and pineapple is the perfect companion for occasions where a holiday atmosphere is sought after. Whether at garden and beach parties, spontaneous outdoor get-togethers or shared desserts: Baileys Colada adds that certain holiday touch to any occasion, with a tropical fruity feel for the adult target group.

A delicious summer cocktail for two is also conjured up in no time at all and with just a few ingredients: for two people, simply put some ice, two heaped cups of frozen pineapple chunks and 100 ml Baileys Colada in a blender, mix everything well and then pour into two Colada glasses, the moistened rims of which have previously been pressed into chopped coconut pieces for decoration. Garnish each with a pineapple slice and enjoy. Baileys Colada and summer: It's a match!

The sales summer will be hot - with strong media measures
From June to August, Baileys Colada will enter the hot season with a broad media investment - so the brand will ensure a high level of awareness throughout the summer. Whether as a classic TV campaign, attention-grabbing display, video-on-demand format or smart TV ad, with Google Ads campaigns and an exciting landing page - in the summer of 2020, no cocktail lover will be able to ignore Baileys Colada.

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