Eggers & Franke welcomes Andreas Wiech as new managing director

“We are delighted to have gained Andreas Wiech, an excellent managing director with many years of experience in the beverage industry, for this important division of the Rotkäppchen-Mumm Group,” said Silvia Wiesner, CEO of Rotkäppchen-Mumm. "His combination of strategic vision and proximity to the operational business, as well as his expertise in sales and brand management, are the perfect foundation for successfully shaping the dynamic development of Eggers & Franke. Eggers & Franke is more than just a distributor. Especially in challenging times, we are the strategic partner with unrivalled access to all distribution channels in Germany. With an increased focus on long-term, sustainable partnerships, Eggers & Franke will shape the sparkling wine, wine and spirits industry in the future with Andreas Wiech," adds Silvia Wiesner.

Andreas Wiech has been active in the beverage industry for many years. He gained his initial experience at Anheuser-Busch InBev Deutschland GmbH & Co. KG. From 2013, he worked at Bacardi, initially in key account management and then as sales director responsible for sales in Germany, before taking up the position of managing director of Bacardi GmbH. In addition to his professional experience in the industry, he also has a great passion for wine and spirits in his private life.

“The diverse portfolio with strong distribution and own brands, as well as the clear vision of this traditional company, which has a strong corporate group behind it in Rotkäppchen-Mumm, make me look forward to my start with great anticipation,” says Andreas Wiech. “I see a great opportunity to build on Eggers & Franke's successes to date and contribute my expertise to shaping the future.”