GOLDBERG & SONS sees the future in pink!

From now on, the popular export variety "Pink Grapefruit" of the premium filler GOLDBERG & SONS is available for the trade and gastronomy. The refreshing bitter lemonade is perfect when mixed with tequila for the Paloma cocktail, popular with bartenders and cocktail lovers around the world.

GOLDBERG Pink Grapefruit Bitter Lemonade
© MBG International Premium Brands GmbH
Source:  Company news

GOLDBERG Pink Grapefruit Bitter Lemonade is an excellent combination of refreshing grapefruit and lime, with a touch of sweetness and the usual optimal carbon dioxide content of 10gr/liter. This makes it particularly refreshing and the absolute trend drink for the coming summer months.

GOLDBERG Pink Grapefruit has already been part of the premium filler's international portfolio since 2021 and already enjoys great popularity in Dubai, Spain, Italy, Albania and Israel! This is not the only reason why MBG has decided to finally launch the successful export product in Germany in March 2023.

GOLDBERG Pink Grapefruit was developed by the internationally renowned bartender Lana Shemonaeva, Head Bartender of the GAIA Group. For her, it was a project of the heart: "My absolute favorite drink is the Paloma - which over the years has absolutely established itself as a top seller in our group. I used to make my own lemonade for it until GOLDBERG gave me the opportunity to launch it as my own product. I am proud that my creation has now made it to Germany and will shake up the Paloma market there!"

GOLDBERG Pink Grapefruit is the perfect complement in a Paloma cocktail made with tequila, lime juice and grapefruit lemonade. The Paloma is a refreshing and easy-to-drink cocktail that is perfect for any party or a relaxing evening at home.

"We are thrilled to launch our new Pink Grapefruit Lemonade," said Sabrina Ramchen, Senior Brand Manager Filler & Mixer at MBG, "The combination of grapefruit and lime gives the drink a refreshing taste and makes it the perfect complement for cocktails like the Paloma. We're sure the restaurant industry will love it, and we're excited to introduce GOLDBERG Pink Grapefruit to our consumers."

True to Peter Fox's motto, "Everyone sees black, I see the future pink," GOLDBERG's new Pink Grapefruit product will turn bars, restaurants and aperitif terraces pink and delight customers with the refreshing Paloma cocktail! Available in the 0.2-liter returnable glass bottle, GOLDBERG continues to follow its "cheerstoglass" philosophy for both the trade and the restaurant industry.

Sales unit: Single bottle (online), 24 x 200-ml returnable glass bottle crates.

Launch date: March 01, 2023

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