NEW from March: Gorbatschow launches limited edition Skinny B*

Gorbatschow Skinny B* can be advertised as reduced in calories because the product contains on average at least 30% fewer calories than conventional mixed spirit drinks – due to its reduced sugar content. With this limited edition, Gorbatschow is once again underlining its strong position in the vodka mix segment and providing additional impetus for sales.

“With Skinny B*, we are launching an absolutely iconic drink: uncomplicated, ready-to-drink, and perfect for today's lifestyle,” explains Vanessa Lehmann, Head of Communications at Henkell Freixenet.

Market potential and trends:

• RTD segment on the rise: Vodka-based ready-to-drink products have grown by +24% over the last five years.
• Conscious consumption as a driver: One-third of shoppers pay attention to the calorie content when buying alcoholic beverages.
• Sugar-reduced options in demand: Demand is up +14.5%.

Skinny B* is based on the international classic long drink Skinny Bitch and combines vodka, soda, and a hint of lime flavor—a clear, refreshing long drink with a caloric value of 57 kcal per 100 ml and 10% alcohol content in a handy 0.33 l can. The RRP is €2.99 per can.

Expansion of the RTD range
The new limited edition Skinny B* complements Gorbatschow Mixed's existing RTD range, which already includes popular flavors such as Lemon, Passion Fruit, Energy, and Sex on the Beach. The brand thus covers a wide range of taste preferences and ensures variety on the shelf.

Packaging and placement
Practical packaging units are available for retailers: 12-packs and eye-catching mix displays for impulse placements. These ensure additional visibility and promote sales.

The limited edition Gorbatschow Skinny B* will be available from March 2026 for €2.99 (RRP) in a handy 0.33 liter can – but only for a short time and while stocks last.