Gorbatschow Mixed Energy-RTD ON TOP – Gorbatschow launches powerful on-pack promotion in October 2025
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Gorbatschow is creating a powerful impulse at the POS with an eye-catching on-pack promotion: starting in October, shoppers who purchase a promotional bottle of Gorbatschow vodka 700 ml (37.5% vol.) will receive a free can of Gorbatschow Mixed Energy (250 ml) – directly with the product.
The eye-catching on-pack promotion as a free gift ensures increased visibility on the shelf and arouses curiosity among the target group. The attractive added value not only increases the willingness to buy, but also the average shopping basket value.
Key facts:
- Strong incentive to buy: free energy RTD as an impulse booster
- Sales booster: With a 37.5% market share, Vodka Energy is the top seller in the vodka mix segment
- POS highlight: Maximum attention thanks to eye-catching on-pack design
Vanessa Lehmann, Head of Communications at Henkell Freixenet, comments: "With the on-pack promotion, we are specifically creating buying impulses and generating additional attention at the POS. The combination of classic vodka and trendy energy RTD appeals to a broad target group and strengthens Gorbatschow's brand presence in retail."
With this promotion, Gorbatschow is underlining its market leadership[3] in the mix segment and providing new impetus for sales in the fall business.
