granini expands its Die Limo range with the trendy cola-orange flavor

Die Limo from granini has always stood for refreshment made from real fruit. The new Die Limo Spezial Cola-Orange flavor combines the best of both worlds: the unmistakable taste of cola with the refreshing fruitiness of tangy oranges. And thanks to the usual above-average fruit content, it's true to the Die Limo style. Real. Fruity. Whether for a break in between, as a cool drink at a garden party, or as an eye-catching highlight at the bar or counter: Die Limo Spezial Cola-Orange appeals especially to consumers who are looking for something new.

"With Die Limo Special Cola-Orange, we are launching a variety that perfectly matches current consumer demand for variety, authentic taste, and trendy soft drinks. The combination of sparkling cola, fruity orange, and our high fruit content makes this classic mix a real highlight—both for the food service industry and for retailers," says Tamara Steinacher, Brand Manager at granini, Eckes-Granini Germany.

Cola-orange is clearly on trend
The cola mix drinks segment, especially cola-orange flavored drinks, is currently the fastest growing segment in the soft drinks market. Young shoppers in particular like to reach for cola-orange drinks – as a little reward, to boost their energy levels, or simply as a short break from everyday life.
They are looking for variety and novelty. With Die Limo Spezial, granini offers exactly that: the result is a soda with real character.

Strong activation and stylish packaging
The launch is accompanied by a comprehensive activation package, an
eye-catching POS presence, community samplings, and a national moving image campaign.
The new variety is also a visual highlight: Die Limo Spezial comes in a stylish 0.33-liter longneck bottle – ideal for restaurants and events, perfect for quick service or as a highlight in cafés or bars. The range is complemented by a 1.0-liter PET bottle for retail and a 0.33-liter can for perfect enjoyment on the go.