In-store prize draw creates a summer feeling at the POS

"Mangaroca Batida is the perfect companion for the warm season. With the secondary placement, we want to further increase awareness at the POS in the summer months and encourage impulse purchases," says Vanessa Lehmann, Head of Communication at Henkell Freixenet. The branded Mangaroca Batida XXL floating cockatoo measures 115 x 145 x 95 cm and has an integrated drink holder. This means that the Mangaroca Batida cocktail or ice-cold can is always to hand, even on the water. To take part in the prize draw, consumers simply need to fill in an entry card and put it in the prize draw box - and have the chance to win one of three XXL swimming cockatoos in participating stores. The eye-catching promotion with a branded decorative cockatoo will be available from May. In the secondary placement, Mangaroca Batida de Côco is available in a single-variety 40-bottle display and in a mixed display with 28 bottles of Mangaroca Batida de Côco and 12 bottles of Mangaroca Batida Pura Côco. The RRP per 0.7-litre bottle is 10.99 euros.