New design for Löwenbräu: Trier's beer gets a striking new look

Löwenbräu – Trier's beer – now has a new look: more modern, younger, and more confident. With a completely revamped design, this traditional beer bridges the gap between its long history and a contemporary look that appeals primarily to a younger target group – without forgetting its roots.

The focus of the new look is the redesigned coat of arms: the stylized initials LB combined with a traditional lion image in white on a bold red background give the label a clear, striking presence. The new design is accompanied by wheat ears and the concise, well-known slogan:
“Löwenbräu – the beer for Trier.” The designation “Edelpils” (premium pilsner) also underscores the quality and value of the beer.

“The new design combines tradition and modernity. We want to emphasize Löwenbräu's strong regional identity while creating a contemporary, striking look,” says Henning Baltes, Product Manager Strategic Brands. “Our goal is to strengthen brand awareness in Trier and beyond – with a beer that is as authentic as the people of this region.”

The modern look also perfectly matches the iconic stubby bottle, which, with its new label, is a real eye-catcher—contemporary yet down-to-earth. The proven quality remains unchanged, of course: brewed according to the German purity law, Edelpils impresses with its golden luster, fine-pored foam, and a full-bodied, mild taste.