When delicious granini fruit juice meets sparkling mineral water, it's "FRESH". That's the product promise of granini's new refreshment range. From 2 May, granini FRESH will be available in three exciting flavours: Cherry, Passion Fruit and Grapefruit-Rosemary, providing real fruit enjoyment with few calories. With less than 15 kcal (62 kJ), granini FRESH is the perfect thirst quencher for anyone who wants to treat themselves to a delicious break without a guilty conscience - whether relaxing at home or recharging their batteries on the go. The range in the 750 ml deposit bottle also makes a strong visual appearance with its colourful and modern look. Like all granini products, granini FRESH is vegan and contains no sweeteners or preservatives. And the best thing: At last, the fruit competence of the popular granini juice brand can also be found in the spritzer segment, setting new trends on the shelf.
granini FRESH: refreshing varieties, low calories
Delicious fruit enjoyment can be light - that's the granini FRESH product statement.
With this concept, the well-known juice brand extends its fruit expertise to the soft drinks segment and shows that low-calorie can also be naturally delicious. "Especially when things are stressful, consumers want a little time out and a change in their everyday life. At present, however, 85% of the spritzer range is apple-dominated and thus somewhat monotonous. granini FRESH brings colourful variety to the range and proves that delicious taste and low calories are not mutually exclusive," says Katharina Schäfer, Brand Manager granini. "In addition to two popular spritzer varieties in the catering trade - passion fruit and cherry - we are launching Grapefruit-Rosemary, a unique and trend-oriented variety that will delight this summer," Schäfer is certain.