NEW from April: Vodka Gorbatschow Raspberry Special Edition
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In spring, market leader Vodka Gorbatschow is adding another product highlight to its range for a limited period: the new Vodka Gorbatschow Raspberry Special Edition in a bright pink look will generate new sales impulses in food retailing from April and ensure additional presence at the POS. Raspberry is the second most popular fruit flavor in Germany after Citron. This is a logical addition to the range of Vodka Gorbatschow, which, as Germany's best-selling spirit, is once again demonstrating its flair for trends with the new Special Edition. The new Wodka Gorbatschow Raspberry Special Edition in the pink 0.7-liter bottle will be available from April 2022 at an RRP of 8.99 euros in retailers nationwide and in the Henkell Freixenet online store - while stocks last.
"With its fruity raspberry flavor and pink bottle design, the new Special Edition is designed to appeal to new target groups in addition to our regular buyers," says Jan Rock, Global Head of Corporate Communications at Henkell Freixenet. In terms of taste, Vodka Gorbachev Raspberry is convincing all along the line: the exceptional purity and uniquely mild taste are the result of the process of quadruple cold filtration, which in the time-honored tradition has always stood for the highest product quality. The unique taste experience is rounded off by the natural and subtly fruity aroma of the finest raspberry.
Berry-strong display promotion in food retailing
Market research has shown a high propensity to buy Vodka Gorbachev Raspberry Special Edition. This can be additionally boosted by the targeted use of attention-grabbing 68 mix displays in two variants: The 1⁄4 Chep mixed display is optionally equipped with 34 bottles each of Vodka Gorbachev Raspberry and the classic Vodka Gorbachev, or with 34 bottles each of the classic Vodka Gorbachev and 17 bottles each of Vodka Gorbachev Raspberry and Vodka Gorbachev Citron.
The pink newcomer in the 0.7-liter bottle will be available from April 2022 at an RRP of 8.99 euros in stores throughout Germany and in the Henkell Freixenet online store (www.freixenet-onlineshop.de) - while stocks last, of course.
